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IU started young, never imagining her work would one day define her entirely. “Looking back now, that feels almost unimaginable.” The Reverso, too, began as ...

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In watchmaking the most essential mechanisms are never visible. The same is true of the forces that drive great artists. For IU, it is love and beneath that,...

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Her parents at her table. A coming-of-age drama for a life genre. A talent nobody knows she has? Sitting in the same position for a long time. The questions ...

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The quartz crisis threatened to end mechanical watchmaking. Jaeger-LeCoultre innovated instead. IU faces her own uncertainty, unsure of what good music is ri...

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IU fears not the fall, but the standstill. Emptiness, she believes, is where creativity begins. A space open enough for anything. The Reverso was built on th...

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Jaeger-LeCoultre has remained in the same valley since 1833. Rooted, focused, endlessly productive. IU lives by the same principle. Some of the most extraord...

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Before we met, IU walked into a Jaeger-LeCoultre boutique to buy a watch for someone she loves. A letter was waiting when she came back. A few days later, sh...

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“Knowing what not to show takes more courage than showing everything”. Restraint, IU says, is the hardest discipline of all. The Reverso was built on that ex...

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